The leading European packaging company AR Packaging, based in Lund, Sweden, and Cypheme, Paris, France, have agreed on an exclusive strategic partnership. This partnership has been underlined with AR Packaging’s intention of acquiring an equity stake in Cypheme.
AR Packaging has developed a process to print copy resistant and random security markers combined with inline variable QR codes directly onto the packaging.
Cypheme provides an A.I. powered system capable of recognising the printed product’s packaging marker with a neural network, using only a cell phone camera. The Cypheme technology would allow a fast and easy way, accessible to anyone, anywhere, to verify the authenticity of the products adopting the solution.
By combining market insight and the Futeco state-of-the-art technological concept of AR Packaging with Cypheme’s innovative technology, this partnership provides proven anti counterfeit and traceability features combined with high efficiency printing processes.
Harald Schulz, president and CEO of AR Packaging, says: “I am pleased to add another new feature to our wide portfolio of innovative packaging solutions in line with our set strategy. The Futeco Security concept offers our customers a unique solution to counterfeiting detection and thereby enables them to achieve competitive and economic advantages in the market place.”
Hugo Garcia-Cotte, CEO of Cypheme, comments: “This partnership allows us to boost our technology, giving it new forms that will fit new types of products and new volumes.”
Exclusive live demonstrations of the Futeco Security concept will be performed at Interpack, May 4-10, 2017, in Düsseldorf.