Archbond launches new identity

Lamination services specialist Archbond has launched a new brand identity to better reflect its status as one of the UK’s leading manufacturers and suppliers of laminated materials. Based in Leicestershire, Archbond has been providing lamination services for over 30 years across a range of industries, including sports, commercial, healthcare and automotive

OLYMPUS DIGITAL CAMERA

The company’s new management team decided that it needed a strong brand to more clearly communicate its business offering. Following a strategic review with 22 Create, a design agency based in Derby, they decided on a simplified approach emphasising Archbond’s USPs, which culminated in a new logo, website, samples and exhibition graphics.

“Archbond is a leading provider of lamination services across multiple sectors,” explains Steven King, Managing Director of Archbond. “However, our research identified that potential customers were not always aware of our complete range of services.

“By working with our design partners 22 Create, we identified a new brand identity that fully encompasses our portfolio of work. The new website delivers a modern and user-friendly experience through a focus on our heritage and range of lamination services, helping customers to find information much more easily.”

As a specialist in polyethylene (PE) foam, Archbond is a leading manufacturer of material for thermal swimming pool covers for both domestic and commercial use. The new website builds on this pedigree and clearly presents Archbond’s lamination technologies across flame, infra-red and hot-melt lamination, as well as their relevance across sectors.

The new image-led website is much clearer and easier to navigate, enabling users to search for relevant lamination capabilities, case studies and news that showcase the possibilities that are achievable with Archbond.

“Archbond offers a wealth of lamination products and services to companies worldwide, and we wanted our website not only to reflect the breadth of our capabilities but also to help users find inspiration and ideas for their projects,” continues Steven. “We are very excited about the launch of our new identity and look forward to presenting this to our customers for the first time at the Piscine Global exhibition in Lyon, France this November.”

0