DataLase secures new patents for its inline digital technology

DataLase, one of the market leaders in inline laser digital printing, has been granted a further four patents for its technologies, Variprint and Infinity.

The print solutions combine DataLase core colour-change materials technology with the next generation of laser print engines to deliver high speed, high resolution, on-demand digital printing that is a high performance alternative to traditional labels and print methods.

The technology developed by DataLase relies on a unique additive which is incorporated into a material or patch applied to a pack; when exposed to Near Infa-Red lasers, it generates a colour change reaction in the pigment.

The Variprint and Infinity platforms take the DataLase technology to another level, from traditional black/white codes and graphics to introducing multiple colour capabilities.

The Variprint solution has a monochrome colour additive enabling printing with a single colour choice. Meanwhile, Infinity will ultimately offer a full colour solution, changing the game in potential applications and markets for DataLase inline digital printing solutions.

Dr. Chris Wyres, DataLase CEO, commented: “Variprint and Infinity are part of our dynamic range of digital printing solutions that we are bringing to market with our global network of strategic partners. The digital sector is changing rapidly and we are perfectly placed to offer brand owners and printers a unique solution to their current and emerging needs.”

DataLase solutions enable brand owners to digitally print products and packaging inline, at full speed, maximising opportunities for late stage mass customisation and personalisation, reducing SKUs and environmental impact and delivering just-in-time flexible marketing and enhanced consumer engagement.

DataLase materials can be applied to products and packaging using conventional printing techniques such as flexo, litho and gravure, allowing converters to deliver cost effective digital capability to brand owners with existing machinery and negating requirement for large-scale investment in new assets.

The companh will demonstrate Variprint at drupa, the largest printing equipment exhibition in the world, taking place from the end of May this year. The Infinity platform will be launched in 2017.