drupa 2016 delivered for inline digital printing company, DataLase, generating a multi-billion pound opportunity pipeline for its solutions.
More than 2,000 visitors stopped by the company’s stand during the two-week exhibition, helping to generate a significant number of new business leads and orders.
The company extended its intellectual property portfolio and introduced its Variprint solution to the market at drupa, providing the ability to deliver real-time messaging and variable data on pack with a selection of single colours – a breakthrough in laser inline digital printing.
Throughout the show, the team presented live demonstrations of the technology’s capabilities in case coding, labelling, product coding and folding cartons. At its core is laser reactive, colour change pigment technology which is supplied to ink manufacturers and suppliers around the world.
The pigments are incorporated into finished coatings and inks, which are supplied to printer converters, who apply the laser reactive ink to a substrate, using their conventional print methods, before sending the coated substrate to the end user packer filler for inline digital printing with a high speed laser print engine.
Importantly, printer converters use their existing flexo, gravure or lithographic assets in order to make a substrate or a product work with DataLase inline digital printing technology and do not need to invest in new equipment to offer these solutions to their customers.
Five new partnerships were announced during the exhibition, including Ricoh; laser system provider, KBA-Metronic; MACSA ID, a specialist in laser digital printing; Xerox; and ink supplier Flint Group.
Dr. Chris Wyres, DataLase CEO, commented: “It’s a really exciting time for the business. We are building a global network of strategic partners to deliver inline digital printing solutions and enable brand owners and retailers to engage in real-time marketing.
“Drupa has been a phenomenal success, providing the perfect platform to showcase our unique inline digital printing solutions and the value they deliver to brand owners.”
Label designs can be changed rapidly with DataLase inline digital printing in comparison to flexo or offset printing. The solutions can be integrated directly into production lines, enabling in excess of 100,000 products per hour to be customised.
Speaking at the Drupa Cube, Chuck Pemble, DataLase vice president of business development, Americas, said: “DataLase technology enables customised products to be on a supermarket shelf within 48 hours, enabling brands to tap into human emotions and feelings by developing new marketing initiatives and campaigns that haven’t even been considered before simply because the technology hasn’t been there.”