Essentra, a global supplier of beauty and personal care packaging, is displaying its ‘Lotus Pack’ at Luxe Pack Monaco, taking place this week, as a part of its floral-inspired concept for the show. The new packaging solution showcases Essentra’s interpretation of current trends in packaging for the beauty industry.
The ‘Lotus Pack’ is a blooming, lotus-shaped carton encased in a clear acetate pyramid. Removing the pyramid reveals a variety of colours and textures designed to enhance the consumer experience. The premium floral theme continues with luxurious, decorative labels on a bottle of perfume. These demonstrate Essentra’s extensive range of capabilities, including hot and cold foiling, varnishing, soft-touch finishing and its HolosenseTM technology, which provides a multi-dimensional visual experience where applied. As a result, the overall design features create a premium, multi-sensory experience that reflects the high quality of the product that the packaging is designed to contain. Finally, the pack is secured with a tamper-evident lollipop label, providing consumers a clear visual cue that the pack has not been opened previously.
The ‘Lotus Pack’ was developed at Essentra’s Design Hub, which brings together trend-driven creative structural and graphic packaging design with best-in-class manufacturing capabilities. Leveraging these combined capabilities allows the company to deliver solutions that enhance customers’ brands on-shelf with faster speed to market and more cost effective solutions.
Essentra’s luxury offering features a broad, innovative portfolio of secondary packaging components and personal beauty applicators, providing a full suite of solutions including cartons, labels, leaflets and tear tapes.
Rupert Taylor, global category manager health & personal care at Essentra, said: “We are excited to unveil the ‘Lotus Pack’ and showcase our range of premium packaging capabilities at Luxe Pack Monaco. The launch of the Design Hub earlier this year is a demonstration of Essentra’s continued commitment to the beauty market and expands our design capabilities significantly.”
Alan Davies, global design studio manager, added: “As packaging is often the first interaction a consumer has with a product, the impression it gives is vital in building a positive relationship. At Essentra, we understand the importance of making a lasting first impression, so all our bespoke innovative solutions are focussed on helping brands connect with their consumers.”