The 14th edition of Label Summit Latin America, held in Santiago’s Espacio Riesco, attracted 815 attendees. The two-day event’s combination of informative panel discussions and technical and practical presentations proved popular with delegates attending from the region’s south.
Held in Chile for the first time, the Summit’s agenda addressed a number of topics including market trends and challenges, the application of new technologies and aspects of the wine labelling industry. It opened with a keynote presentation by Avery Dennison’s Ronaldo Mello and Ralph Olthoff, which provided detailed analysis of the region’s wine labelling sector, a study of the marcoeconomic trends and growth opportunities for the market looking ahead.
The second day tackled how to attract skilled labours and retain employees with participants including Vicky Godia Torres, Ingraf, Carlos Eichholz Piza, Colorama, Demarka and Escuela de la Industria Gráfica’s Víctor Castro Parada. They advised that technical training should become a high priority if companies are to remain competitive within the industry.
Gabriela Neves Ferri, Baumgarten, focused on the importance of sustainability and her company’s strategy for this. She explained how the company had measured environmental impact and from the extraction of raw materials right through to customer delivery.
Iban Cid, Germark, covered smart products and how the use of technology, such as augmented reality and RFID applications, can add value and increase the rate of units being sold.
The afternoon focused on wine label design and embellishment and delved into how millennials are changing the face of packaging design. The Summit closed with a wine tasting workshop.
Running alongside the conference, show visitors were also able to source new suppliers and network with over 70 exhibiting companies. The table-top exhibition featured many leading suppliers including: Antalis, Armor, Avery Dennison, Bobst, Dow Corning, Durst, Epson, Esko, Etirama, Flint Group, Gallus, HP, Mark Andy, Nilpeter, Oji Papeis, Omet, Ritrama, SPGPrints, Sun Chemical and UPM Raflatac.
Tasha Ventimiglia, Americas event director says: “As our first event in Chile, this year’s Summit was very highly anticipated. We are very pleased to report that it has been our second biggest-ever Summit to date with attendees coming from 28 countries including high numbers of Argentinian, Brazilian and Peruvian converters. The Summit has been very constructive and given us an excellent chance to better understand the Chilean market with our speakers sharing their first class insight and expertise. We hope our attendees have taken away new ideas and tips to implement in their own plants and help move the industry even further forward here. We look forward to returning to Guadalajara next April.”