API will take its full range of brand enhancement products to Packaging Innovations, Stand A34, London, September 2017. The company continues its focus on products and services that take luxury brands to the next level.
David Peters, creative development manager, API, will be at API’s stand where customers can benefit from his expert advice on the most effective packaging enhancements to elevate and enrich brands. David’s recommendations will take inspiration from the latest trend boards, many of which are reflected in the latest API Trends Folio, also available at the stand.
API’s recent work with Package InSight at Clemson University provides quantitative data on the impact of foils and laminates on shoppers’ purchasing decisions. Using eye-tracking technology in a realistic retail environment, the study found that consumers fixate on foiled and laminated luxury chocolate packs more often, and for longer, than they do on packs without those embellishments. It found that this, in turn, leads to more purchases.
Buoyed by the results of the Package Insight study, the API stand will feature all the company’s latest high-impact technologies. Among these will be the company’s most recent TA cold foil range, which offers exceptionally fine detail with the ability to cover large solid areas. Additionally, the company’s popular OneBoard that has been recently enhanced to provide customers with a whiter finish for laminated boards, and now with full Forest Stewardship Council (FSC) certification, will be shown.
“Packaging Innovations is always the perfect place for us to showcase our full range of brand enhancement products, and this year it is great to have the Package Insight study to back up what those of us in the industry already knew: that the products we offer truly add value to brands and lead to more sales by attracting consumers,” said Richard Burhouse, commercial director, API.
“With this in mind, we are inviting all designers, printers, and brand owners to visit our stand and see our full catalogue of foil, laminate, and holographic solutions – there they will learn how the extra shelf-impact our products provide can be exactly the boost that will take brands to the next level.”