Leo Luxe showcases luxury packaging
Leo Luxe will showcase its new luxury packaging concepts at Packaging Innovations 2013 (NEC, Birmingham, 27-28 February 2013, Stand C39). Under the theme: Put your best look forward items on display will include an extensive range of foldable rigid setup boxes, rigid boxes, luxury paper bags and further developments with sound applications.
Leo Luxe provides an added-value, end-to-end service for luxury product categories including premium drinks and cosmetics. Its packaging designs are enhanced by a constantly expanding portfolio of finishes and secondary processes such as graining, flocking, embossing and frosting that add various textures and patterns. The recent addition of the Color-Logic Process Metallic System offers Leo Luxe customers an array of decorative effects using metallic substrates, metallic inks and clear films. All of these techniques can be mixed and matched to create numerous product diversifications, giving an added edge in the market.
The company will be demonstrating new applications including OpticVision technology which creates a dramatic dimensional effect using layered imagery to achieve a 3D appearance, differentiating packaging at point of sale. In addition, further samples will incorporate sound whereby ultra-thin switching technology introduces pre-recorded sound bites when certain areas are touched. The sound modules are customised to the product, enabling an interactive packaging experience and unique selling proposition.
Another exhibition highlight will be the expansion of the foldable rigid setup box collection, encapsulating square, rectangular, angular and triangular shapes in various sizes.
“This assortment of unique constructions differentiates products at point-of-sale and simultaneously reduces shipping costs with no extra manufacturing implications,” explains Cuan O’Callaghan. “Auto-locking bases and lids enable the packaging to open flat for easy storage and then fold up into a rigid box for retail.”
The Leo Luxe Visioneering Guide will feature on the stand. Visioneering is an approach Leo Luxe implements that creates a more cohesive connection between the designer, brand and customer for an effective design strategy. Visitors will see how the process integrates package structure, materials, graphics, special surface effects and interactive technologies into unified packaging solutions that deliver a unique brand look and compelling message at retail.
“We are delighted to be exhibiting at Packaging Innovations again this year and are looking forward to showing visitors our continuous developments in innovative package design,” concludes O’Callaghan. “Our team is dedicated to researching the latest trends and technologies to offer cutting-edge packaging and provide a complete supply chain service to bring products to market.”