Maldon Salt Company launches new artisan styled packs with Qualvis

Print and packaging business, Qualvis, has created a new range of packs for the Maldon Salt Company. Designed by Pearlfisher, the packs for Sea Salt Flakes, Smoked Sea Salt and Whole Black Peppercorns deliver an attractive artisanal look and feel, whilst providing improved consumer convenience.

Although the original Maldon Salt packs are iconic to the sea salt market, Maldon Salt wanted to communicate its values, heritage, artisan and natural cues with a premium pack feel, whilst also offering a more consumer friendly experience.

Qualvis has created the premium feel by reverse board printing the pack design with fine detailed foil blocking, while 3D contoured embossing gives a quality and tactile effect for enhanced on-shelf appeal. The consumer friendly solution was achieved with the addition of a Concora-style, easy tear-opening feature to the top panel, for easy re-closure and seal for improved product security and hygiene. The packaging is manufactured with low migration inks and varnishes.

Maldon Salt managing director, Steve Osborne, said: “We are delighted with our new packs. We enjoy a great working relationship with Qualvis and have seen some excellent team work on this project. Qualvis has offered a variety of innovative paper and finishing solutions, while ensuring that all print trials achieved the perfect result. It is fair to say that we have seen best practice in action: excellent turnaround, first-class customer service and delivery of a quality and reliable product.”

The new packs have been launched in major UK and international retailers and have already received positive feedback.