The April digital edition of Converter is out now!

Editor’s comment: “Having not long returned from the ICE Europe exhibition in Munich, I thought I would take this opportunity to say how great it was to see so many of you there. The show was definitely buzzing with activity and I do hope this translated into good business for the companies there.

Overall, feedback from the exhibitors we spoke to was largely positive regarding footfall and stand visitors. However, some said that the flow of people struggled to reach Hall A5 in the mornings and the general conclusion was that visitors headed straight into A6, which was closer to the Munich Messe entrance! You can read our full review of the event in our May issue, and get in touch if you have comments to share.

New in this issue, however, is our Digital Printing & Finishing feature and printing giant, HP, shares its insights into the benefits of digital technology in relation to a famous Coca-Cola marketing campaign.

Personalisation and the ability to make late changes on any size print run are key highlights, meaning that printers and converters have many more options to offer their customers almost unlimited creativity.

We also hear from the co-founder of the InPrint show that is taking place in Germany in November.

Also, Metsä Board talks about its continuing work in the paperboard sector and the importance of sustainability when it comes to material resourcing and energy efficiency of facilities.”

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